As much as we love the open, unfettered Web, we’re abandoning it for simpler, sleeker services that just work. This is not a trivial distinction. Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to closed platforms that use the Internet for transport but not the browser for display. Because the screens are smaller, such mobile traffic tends to be driven by specialty software, mostly apps, designed for a single purpose. For the sake of the optimized experience on mobile devices, users forgo the general-purpose browser. They use the Net, but not the Web. Fast beats flexible and the Web as the ultimate marketplace for digital delivery of goods and services is now in doubt.
Feel free to tell us what you have in your mind and we’ll be more than happy to help.
